Elon Musk names NBCU ad chief Linda Yaccarino as Twitter CEO

Elon Musk names NBCU ad chief Linda Yaccarino as Twitter CEO

Elon Musk on Friday named longtime media executive Linda Yaccarino as the new CEO of Twitter, months after he promised to step back from the role. “I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk wrote in a tweet on Friday.

"I am excited to welcome Linda Yaccarino as the new CEO of Twitter!," Musk tweeted Friday morning.

He said Yaccarino will focus primarily on Twitter's business while he focuses on product design and new technology.


Yaccarino was scheduled to make a sales presentation to the advertising industry Monday before she abruptly stepped down Friday morning.

"It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team," Yaccarino said in a statement.


Musk bought Twitter for $44 billion last October. He said he would serve as CEO until he had completed an overhaul of the struggling company.