North awaits the Southern wave
As the second wave of the Covid pandemic subsides and the film industries across the country take cautious steps towards reopening their work and business, a curious development is taking place up north.
The Hindi film industry, Bollywood, is keen on coming to terms with the growing potential of south Indian films in their territory. After Bahubali, films made in South India, like KGF and 2.0, have broken the monopoly of Hindi films in the Hindi belt itself.
The dubbed versions of southern films have taken over a big chunk of the television and Internet (Youtube etc) market in the Hindi language. The theatrical business was somewhat immune from it until a few years ago. Post-pandemic, theatrical business seeks a revival from high-budget mass-market films like the ones the south specializes in.
So the imminent announcement of the release date of KGF Chapter 2 and the promotions of RRR, which begins on July 15 are eagerly awaited in north India as much as it is in their respective southern states.
Trade analysts are betting on films like SS Rajamouli directed RRR, starring Jr.NTR, Ramcharan, and Ajay Devgan, KGF Chapter 2 starring Kannada star Yash, Chiranjeevi's Acharya, Prabhas' Radhe Shyam, Vijay Devarakonda's Liger, Priyadarshan's Marakkar and Pushpa to lock up the Hindi 'mass market' which consist of the non-multiplex regions of north including UP and Madhya Pradesh.