ISRO's relatable social media posts on Moon mission wins hearts
Bengaluru, Aug 23 (PTI) From the time Chandrayaan-3 was launched on July 14 to its historic soft-landing on the surface of the Moon today, ISRO's official social media handles kept millions of people glued to their screens by taking an informal approach to communicating crucial moments of the mission to the public.
On successfully soft landing on the lunar surface as planned at 6.04 PM today, ISRO posted on X, formerly known as Twitter: "Chandrayaan-3 Mission: India, I reached my destination, and you too!" directly addressing India, while capturing the joy and sense of accomplishment of the entire nation.
Similarly, all through the span of the venture, ISRO’s social media handles interspersed their tweets and posts with an occasional "Welcome buddy!" and "Thanks for the ride, Mate!", making it conversational and easy to relate to, rather than just reeling out technical terms, while giving updates about India's ambitious Moon mission