Coldplay's Ahmedabad concerts created economic impact of Rs 641 cr: Report
Coldplay's Ahmedabad concerts created economic impact of Rs 641 cr: Report
NEW DELHI: (Apr 30) British rock band Coldplay's concerts in Ahmedabad generated an estimated overall economic impact of Rs 641 crore including a direct boost of Rs 392 crore to the city's economy, with significant spending on accommodation, transport, dining and retail, said a report released on Wednesday.
With 86 per cent fans travelling to the host city, Coldplay's 'Music Of The Spheres' concerts in Ahmedabad trigger a new paradigm for cultural tourism, city branding and mega-event infrastructure, the EY-Parthenon (EY-P), the leading strategy consulting firm and BookMyShow Live revealed.
Dubbed India's largest-ever live entertainment spectacle, Coldplay delivered the two-night 'Music Of The Spheres' concerts in Ahmedabad.
